Importance of having a dedicated customer advocacy team, and the positive impact this has in delighting your customers

Importance of having a dedicated customer advocacy team, and the positive impact this has in delighting your customers

In this Leadership Spotlight episode, John Balchin, Head of Customer Experience at Brennan, talks about why customer experience is so important and the reasons behind having a dedicated customer advocacy team. During the discussion John also shares some insights into the difference between customer experience and customer service, and gives advice on how organisations can look to improve their overall customer experience.