From jet ski adventures and balloon rides to cultural tours and bush tucker dinners, Northern Territorians are being challenged to try something new in their home state.
$200 travel vouchers were up for grabs towards the experiences, as part of the Northern Territory Tourism Voucher scheme – a $16.2 million package designed to support the NT tourism industry.
“The scheme came about as a solution to the imminent problem, of how to continue to support and drive revenue to tourism operators when the Territory borders are closed” says Tony Quarmby, Executive Director, Marketing at Tourism NT. “The only viable market left to us was locals so we wanted to get them excited and purchasing local experiences and products to help tourism operators to stay open during a period when we had no traditional interstate or international visitors”.
Tourism NT was the first jurisdiction in Australia to design and launch the tourism voucher concept and all other states have followed their lead. Since July 2020, the travel vouchers have been released on a first come, first-served basis, but in a staggered fashion so as not to overwhelm the Regional Tourism Organisations (RTOs) that redeem the vouchers.