Using familiar technology has enabled key business leaders to access information with greater ease and allowed them to easily ingest additional data sources to augment their existing data. In turn, this ease-of-use has made recruitment easier for Iceland Foods, as there are less technical skills required by staff to access and analyse the information. This also means that onboarding staff and providing training is a quicker and smoother process.
The data itself, the most important component, has proven to be as robust and reliable as it was before the migration. And following the migration, Iceland have been able to benefit from greater opportunities to use their data, due to the intelligent functionality of Azure Synapse. The new solution is also scalable and can adapt to meet the requirements of peak trading times including Christmas. With the former estate retired, the Azure data estate aligns with Iceland Foods’ broader business plan of cloud migration.
The migration to Azure Synapse has also resulted in significantly reduced operational costs. The modern data warehouse has transformed Iceland Foods from an expensive capital expenditure model to a cost-effective operational expenditure model.
The next step for Iceland Foods is to explore the machine learning possibilities available to them. The team aspire to use AI to enable staff to conduct sophisticated data analysis.