Australia’s Leading Ice Manufacturer
On a scorching 40-degree summers day in Australia, you’d be forgiven from not paying much thought to who’s providing your essential ice block needs – but provided you’re getting the ice needed to keep your food and drinks chilled and ensuring you thrive in the heat then Bells Pure Ice are doing their job.
As Australia’s leading ice manufacturer and distributor, Bells Pure Ice (Bells) has been keeping you and your food and drinks cool since 1926. Over the past 20 years the company has grown to a market leading position and is an Australia-wide operation capable of producing more than 1,200 tonnes of ice each and every day – which they then deliver to around 9,000 retail sites (leading supermarkets, petrol stations and bottle shop chains but also independent outlets, large catering chains and industrial clients) all across the country.
The technology platform used by Bells is key to their business operations. Developed using Microsoft’s Azure cloud platform, it includes an integrated CRM, logistics and accounting system as the backbone of the business in terms of replenishment, forecasting and delivery.
“Key staff in every branch use our internal system every day,” says IT Manager Tony Jacoby. “In the middle of summer many hundreds of transactions are going through daily so it’s absolutely business critical.”
But in late 2018, winter was coming!
“We’d been working with an America-based technology provider for several years – but they were changing their business model and could no longer continue to support us,” he says. “We’ve been working with the underlying technology platform for some time and it has been highly customised and regularly updated over the years, so we thought finding a new partner that was a great fit with us but also understood the underlying technology might present a real challenge.”