Menu
close
Get in touch

ADAPT: The Next Conversation

Dave Stevens on the perils of technology dream selling - and how to avoid it

Dave Stevens, Brennan’s Founder and Managing Director, recently sat down with ADAPT’s Byron Connolly to discuss the concept of ‘dream selling’. Dave explains how this is where a tech supplier promotes an unrealistic set of business outcomes at an equally unrealistic cost.

In this discussion, Dave shares his insights around:

  • Project Strategy & Management: ensuring that scope control is implemented is essential to controlling project blow outs.
  • Dream selling & how to avoid it: why fixed price, fix outcomes are appealing to customers.
  • ROI & investment prioritisation: how to alleviate ROI pressures, and the case for dedicated AI spend.

Recommended for you

Boost your
business efficiency

Partner with us for reliable IT support. Contact us now and find out how we can streamline your IT needs!

Marketing Form

* First Name

* Last Name

* Phone

+61

* Company

* Business Email

* Message

Brennan is committed to protecting your information security. By submitting your data to us you agree to your personal information being used and to the placement of cookies as outlined in our Privacy Statement.
chevron-downarrow-leftarrow-right