Dave Stevens, Brennan’s Founder and Managing Director, recently sat down with ADAPT’s Byron Connolly to discuss the concept of ‘dream selling’. Dave explains how this is where a tech supplier promotes an unrealistic set of business outcomes at an equally unrealistic cost.

In this discussion, Dave shares his insights around:

• Project Strategy & Management: ensuring that scope control is implemented is essential to controlling project blow outs.
• Dream selling & how to avoid it: why fixed price, fix outcomes are appealing to customers.
• ROI & investment prioritisation: how to alleviate ROI pressures, and the case for dedicated AI spend.