In a quick win for the Australian Cabinet and Furniture Association (ACFA), their new CAMS software made it faster and easier for members to renew. Now they’re reaping benefits across the whole organisation.
When this year’s membership renewal came around, the Australian Cabinet and Furniture Association (ACFA) weren’t sure what to expect. Their new Cloudbased Association Management Solution (CAMS) had just gone live, so members would be encountering it for the first time. The results spoke for themselves – renewals were up 31.6 percent on the same period last year.
“CAMS made the process straightforward, fast and easy, which it hadn’t been before,” says CEO Dean Brakell. “We believe that had a really big impact.” Membership renewal wasn’t ACFA’s only challenge. “Our previous customer relationship management system was little more than a repository for information we’d collected,” Brakell says. “Our Association is growing and it was more and more obvious that this was no longer fit for purpose.” Brakell heard of Clade through the Members of Association Forum – an organisation which brings Associations together to help them boost their performance.
“I knew from attending their conferences and receiving their communications that Clade was front and centre in this space, so they were an obvious contender,” Brakell says. “But we still went through a pretty rigorous process before deciding they were the right people for the job. In all, we took a close look at five different providers.”