10 Oct 2017

What is your organisation’s digital profile?

If the pace of change in technology over the last few years has left you breathless, then brace yourself. We are just at the start of the computing revolution that is going to change our working and personal lives. There are the obvious changes – connecting everything from home security to our sleep patterns. Behind the scenes, though, the way businesses are run is facing an equal transformation.

Appetite for change

Just as we take a different approach as individuals, so do businesses introduce technology in different ways. There are the early-adopting, cutting-edge tech users prepared to take risks. These are often new, cloud generation businesses that have emerged with the ease of inexpensive innovation. Some will reach for the stars, while others will shine briefly before falling to earth.
That white-knuckle ride isn’t for everyone. There’s the more measured approach, those keen to exploit new technologies, but prepared to see some proof before investing their budget. The planners will consider business and customer impact, and analyse workloads. They’ll introduce thoroughly tested apps that have a good chance of success – but they need to build an innovation-friendly environment if they are to get their ideas to market quickly enough.

More technical than you realise

Then there are those organisations that seem to join the digital economy by accident. If you ask them, they may just say that digitalisation is not for their business, and that they are traditional. Do a little digging though, and you’ll find they’re already there. Connected customer service people no longer chained to the desk. A direct link to inventory of a key supplier. Engaging with customers on social media. Whether they know it or not, the accidental tourists are already on the path into the digital world.

An HPE Report says that technology and business are changing faster than our ability to comprehend those changes. Methods of planning, forecasting and operation that have served us well for generations are no longer sufficient. While it sounds scary, in effect it is a matter of working with the right people. Instead of just the people who keep your email up and running, your IT team become your navigators into the future.

IT is it!

This brings IT up the business pecking order rather rapidly. They’re the people who enable nurses to connect to medication instructions at your hospital bedside, or who create the app that teachers use to teach your children to code. Your IT team will help you to know what your customers need, before they realise it themselves. And they will build you the platform that makes it all possible.

That IT team may be a more fluid notion than ever. Your technology partner, supported by international vendor experts, may increasingly take care of the ‘lights on’ tasks that keep the foundations solid. They’ll be able to scale up technology needs in a near-instant consumption model – already, Brennan IT’s cloud service is able to ‘just add 50 more’ at the drop of a hat.

Your people are your IP 

Meanwhile, in-house IT experts are likely to use their knowledge of your business and industry to dream up the ideas that get you ahead of the game. Those with strategic instincts will be more and more likely to appear in boardrooms and have the CEO’s ear. Here, too, there may be an expectation that the IT partner can represent technology ideas and imperatives, and at times act as the bridge between the IT team and other business groups. We’re already finding we are called on more often to help IT departments to justify budget requests and explain the benefits of chosen digital strategy.

Understanding your digital profile is a vital part of defining your path into the digital economy. It will help you to plan ahead, to identify the right opportunities, and to avoid the wrong ‘silver bullet’ technologies while spotting opportunities that match your organisational personality.

To learn more about embracing the digital economy your way, or to build a ready-for-anything platform to secure your idea-to-market leadership, talk to the experts at Brennan IT.

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