29 May 2020

What's in a name? Choosing a name for your intranet

A name can help build an identity. It’s a defining feature that sticks in peoples’ minds. And this is no different when it comes to your company’s intranet.

Having a catchy and memorable intranet name is a great way of promoting SharePoint, and can even give the intranet a personality, removing that ‘techy’ edge. It’s useful when building staff awareness and engagement. It is an opportunity to leverage the organisation’s brand and is how employees will refer to the SharePoint during their day to day activities.

Take some time to sit with employees whilst they’re using the intranet. What do they call it? If you don’t have an intranet name as part of the branding, they’ll likely call it many different things – ‘intranet’, ‘portal’, ‘employee portal’ or maybe even ‘SharePoint’. This is the problem in a nutshell. Without a branded name, employees will call it anything they like.

Here are some starting points to explain the benefits of a good name:

  • It gives the new site intranet a distinct identity and provides a break from the current landscape, and chance for new opinions to be formed
  • It is easier to reference in other communications (‘for more information, visit [name]’)
  • The brand name facilitates stronger communication and forms a personalised identity for the new platform
  • While there are a multitude of methods in selecting a name, here’s a method we recommend

How can I choose a name for my intranet?

  1. Offer a simple prize (and recognition)
    Offer public recognition within the organisation and a small prize such as a custom made t-shirt or movie tickets. For best results, limit the value of the prize, in affect it’s basically just recognition, and avoids any concerns about favouritism or inequity during the selection process. The key objective of a prize is to give something back, and is positioned to motivate employees to participate.
  2. Collect name suggestions
    Create a central location where staff may provide suggestions, set a clear deadline, and actively communicate this to all staff. Name suggestions should be visible to all employees (helps avoid duplicates) and have no limit on the number of names an employee could suggest. Consider SurveyMonkey.com, which is an excellent, and free online survey tool.
  3. Review Submissions
    While the overall process is considered very open, creating a small committee to review all the suggested names to filter the list is beneficial. This way you can also remove any suggestions that are inappropriate or silly.
  4. Voting
    Send a survey out to all employees with the narrowed down list of names. Instead of offering simply ‘yes’ or ‘no’ voting, a scale on which people could rate each suggested name offers the opportunity to identify the most popular names, but also exposes the most polarising suggestions. A voting period of one to two weeks, along with frequent communication to employees helps to encourage high turn-out. The voting scale can include, Love it, Like it, Neutral, Don’t like it, and Please no!
  5. The decision
    Once you’ve decided on a name, sharing the idea and communicating with the wider organisations is key to any change of system. A catchy logo also helps add to the appeal. Ensure you communicate to staff what the change is, the reasons behind the decision, and how it will improve their day to day working lives.

To help out, here’s a few examples some organisations use:

  • DELL – inside.dell.com
  • Yahoo – backyard.yahoo.com
  • Mercedes Benz – pitstop
  • Victorian Government – CentralStation
  • Medibank – theloop.medibank.com.

Get in contact with Brennan IT today and find out what else you can do to help intranet adoption.

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