After the Event
One of the key areas of event planning is often an after-thought; the post-event activities. But the truth is that this area of planning is possibly the most important as it helps guide you in future events and determines whether or not your event was a success. Here are some key points to focus on after your event has finished.
The key people involved with the organisation of the event should have a meeting as soon as possible. This meeting can be quite informal, with a loose agenda of simply determining the strengths and weaknesses of the event. This debrief should form the basis for the work needed to continue the analysis. The original goals of the event should be examined, and it should be clear exactly how the achievement of these goals will be tracked. Learn from any mistakes and use this insight to help improve your next event.
Photos, video, information, data and a multitude of other things will be gathered at an event. So why not share them? Take the opportunity to engage your social media audience; both those that were present and those that were not able to attend. Remember that social media is another avenue to reconnect with the attendees; Invite them to view photos from the event, and invite honest feedback on your social media sites.
There are no better people to measure the success of your event than those who attended. A post-event survey should be conducted soon afterwards, and should cover key areas that you would like to focus on for your following events, as well as tracking your original goals.
Thank people! Many people impacted on the success of your event. Thank your sponsors, your team, attendees, key speakers and anyone who played a key part. Thank them. Making this a key part of your post-event process is important. Events are about networking and making sure you leaving a positive lasting impression.
Budget Review and ROI
While you may have had a budget at the beginning of the event, there is every possibility that this budget may have been affected in the days leading up to and during the event. Take the time to be realistic about your spending, and work out exactly how much this event cost. It is only at this point that you can determine your return on investment.