28 Nov 2011

Is the era of the corner computer store over?

PC Authority – 23 November 2011

Small business is “doomed” according to Dick Smith. We examine what the future holds for traditional computer store resellers.

Customers and businesses generally knew what to expect from their telecommunications company. Home phone, broadband, mobile and more recently, TV and video. Likewise their local computer store performed a rather predictable role.

But times are changing.

Managing director of service provider Brennan IT Dave Stevens is less fatalistic. He said telcos had failed in their efforts to deal with the complexity of traditional reseller-customer interaction despite having tried for over 25 years.

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