02 Jul 2013

How to optimise telephony and voice communications?

Which telephony and voice communications arrangement will deliver the greatest benefits for your business? Improvements to telephony systems are often overlooked when the department is planning innovative or restorative projects. But nailing your telephony and communications infrastructure can provide the groundwork for organisational change, generate significant cost-savings and bring a rapid ROI.

Analyse your phone bills

This would seem obvious, but it’s amazing how many organisations can overlook this basic auditing practise. If you’re operating a business with sites in several different locations you could save money by routing voice calls over your private IP network with enterprise IP Telephony. It’s actually not an unusual situation in companies that haven’t examined their telephony since they expanded into additional territories. At the very least you should make sure that your telephony arrangement allows for all parts of your business to communicate with one another at no or negligible cost. Get your voice bill analysed by one of our communication specialists and get a free cost assessment of your existing voice, simply click here.

Look to the future

You update for future needs and uses as well as present ones, so make sure you have a thorough understanding of the direction of the business as a whole when you’re planning telephony or communications upgrade. Will your company be looking to embrace a more mobile or dispersed workforce in the coming years? Will there be a greater reliance on video-conferencing between business sites? Have detailed discussions with your line of business managers, HR departments and any other stakeholders about your projected needs over the next five to ten years before committing to major communications infrastructure investment.

Look beyond phones

Telephony and emails form the backbone of your company’s internal communications, and this is unlikely to change in the medium term. But they aren’t the entire ballgame. Consider a unified communications strategy that includes things like instant messaging, video conferencing and near-field devices alongside more traditional communications methods. In addition to embracing technology you may also be able to exploit synergies by employing common infrastructure to deploy diverse communications technologies.

Look at SIP

SIP trunking allows business to extend their IP data network to all fixed-line telephone communications, both for internal and external voice calls. For larger businesses, or those running contact centres, these can provide significant savings in the short term, since they eliminate costly Basic Rate and Primary Rate ISDN Interfaces. It also negates the need to spend on PTSN gateways and line-cards to keep pace with growth, and provides the basis for optimal use of bandwidth. SIP trunks can be scaled up and down in a matter of hours to deal with variations in capacity, something that is not possible with traditional ISDN based multiple line technology. Lyncoln De Mello is Brennan IT’s Practice Manager for Communications.