11 Jun 2013

Apple will deliver an internet radio service

On Monday, Apple revealed that it will deliver an internet radio service that will stream songs over a data connection rather than requiring storage on a device. This follows other online music services such as Pandora and Spotify, which is gaining popularity around the world. The service delivered by Apple is speculated to be free, but supported by advertisements. This is a similar model to current music streaming services, where you are also able to sign up to a subscription that removes ads and gives you the option to sync your songs where necessary. But just because Apple is delving into the business does not mean it will be an automatic success – Ping, Apples social network which was supposed to allow people to follow friends and bands to discover new music was completely abandoned because nobody was using it. Apple will need to ensure they are bringing something user friendly and intuitive to the market if they want to guarantee success.